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Jon Duschinsky

Founder of Bethechange Group: Purpose and Performance

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Jon Duschinsky

Over 80% of Fortune 500 CEOs recently surveyed say they want their companies to be more purpose-driven, but don’t know how to do it.

They recognize what leaders across the planet are waking up to: that the most sustainable way to drive business performance in a world of change is to stand for something.

Putting purpose at the heart of your business helps grow revenues, engage staff, increase brand value and develop new customers, reach new markets and manage costs.

This is not about corporate social responsibility or giving. No, it is a new paradigm of business.

It has been prototyped and piloted around the world and the data is unequivocal: firms who embrace purpose – who embrace the importance of standing for something beyond their product or their brand – have stock values that outperform markets 10x, retain 3 times more staff, see employee satisfaction and productivity levels double and are nearly twice as likely to be growing their revenues than those firms who are not purpose driven.

This is what Jon does.

He has a unique double culture. The first ten years of his career were spent on the frontline of social change, dodging bombs in revolutions, helping create global movements like the Ice Bucket Challenge, developing the ideas and strategies that raised hundreds of millions of dollars for cancer, Alzheimer’s and more.

For the last decade he has been on the cutting edge of applying the purpose and meaning from the world of social change to business, helping global firms such as FIFA, NASCAR or Sodexo build brand value, grow their revenues, attract more loyal customers and increase the productivity of their workforces through purpose.

A serial entrepreneur, Jon has founded several companies in North America and Europe and keeps close to the fast-changing realities of the start-up space. He is a board member and advisor to a number of social-tech firms, the co-founder of Oreka Solutions – a Canadian firm revolutionising agriculture through insects – the author of two books and a regular lecturer at universities in Europe, North America and Africa.

Voted second only to Bill Clinton in a poll of powerful global communicators, Jon has shared stages with the likes of Gorbachev, Kofi Annan, and Steve Wozniak. He moves audiences to tears and lifts them to their feet with his passionate and high energy speaking style.