Burcu Agma

Burcu Agma is a strategist and entrepreneur at the forefront of AI-driven brand innovation. She is the Co-Founder of Connectmind AI, a next-generation platform that redefines how brands build strategy, generating synthetic audiences, simulating customer interviews, and equipping marketers with AI Agents specialized in marketing strategy to move beyond efficiency into true foresight. She is also the Founder of BBA Strategic Brand Consulting, where she partners with C-level executives and entrepreneurs to uncover hidden insights and translate them into breakthrough growth. Recognized by Microsoft as Executive of the Year in the United States, Burcu has led global strategy projects for Fortune 500 brands including Verizon Wireless, Facebook, Samsung, Toyota, and American Express. Known in the advertising industry for creating and scaling AI-based insight generation tools globally at Publicis Groupe and co-founding the Intent Lab research unit with Northwestern University, Burcu has been shaping how marketing science and artificial intelligence intersect for nearly a decade. She is a frequent keynote speaker at major conferences such as CES, Adweek, and VivaTech, where she shares perspectives on the future of AI in brand strategy and consumer experience. Burcu holds a dual degree of MS in Integrated Marketing Communications and Kellogg Media Management from Northwestern University in Chicago.