ALEV GOKCE

Marketing and Innovation Consultant

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ALEV GOKCE's Biography

Alev Gökçe is a strategic brand creator, brand builder, and innovation expert with a global career spanning three continents. She works as a consultant, educator, mentor, and speaker. Through her consulting business, she helps clients to create meaningful, differentiated, and winning brands. To help craft meaningful brands, Alev focuses on themes like brand purpose, brand strategy, brand house, growth strategy, sustainability, customer centricity, innovation strategy, and implementation. Alev has gained marketing, brand-building, and innovation expertise while working with highly recognized global brands. Before setting up her consulting business, Alev worked for 14 years at The Coca-Cola Company in various regional and international roles, including eight years on the global marketing team in Atlanta as Global Innovation Director, Global Brand Director, etc. Additionally, in the first years of her career, she worked in brand and regional marketing management roles for Unilever and PepsiCo Restaurants International. Alev worked on projects in twenty-something countries on three continents, ran marketing for ten-plus countries on two continents, and lived in three different cities on two continents as an ex-pat. She believes a multicultural and multi-functional outlook is critical for creating transformative thinking and innovation. She has a BA in business and an MBA from Boğaziçi University, Istanbul. Alev also received an MA in Interior Design from Savannah College of Art and Design as she has been passionate about design. Alev has been a board member of Sustainable Brands Turkey.

SPEAKING VIDEOS
PHOTOS

Innovation Culture | Alev Gokce

Sustainable and Purposeful Brand Management | Alev Gokce

ALEV GOKCE Keynote Topics

The Aesthetic Advantage

Alev Gokce shows why aesthetics are not superficial but central to strategy and success. She explains how beauty and design elevate brands in a crowded marketplace. This talk reveals the power of emotional connection in driving growth. Audiences leave inspired to embrace aesthetics as a true business advantage.

Why Beauty, Emotion, And Meaning Still Win In A Noisy World

In this session, Alev explores how meaning and emotional resonance cut through today’s overwhelming noise. She demonstrates why beauty and storytelling remain timeless differentiators. The talk blends global brand experience with practical insights. Audiences discover how to build lasting relevance in an age of distraction.

Human Strategy In The Age Of AI

Alev explains why human insight and creativity matter more than ever in an AI-driven world. She shares how leaders can combine technology with empathy and imagination. This talk highlights the irreplaceable value of human perspective in shaping strategy. Audiences leave with clarity on how to stay human at the centre of transformation.

Leading With Intelligence And Intuition – What AI Can’t See

In this talk, Alev uncovers the leadership qualities that no algorithm can replicate. She shows how intuition, cultural intelligence, and emotional awareness drive better decisions. The session bridges human leadership with technological change. Audiences gain tools to lead with confidence, empathy, and vision.

Branding Beyond The Algorithm

Alev demonstrates how to create brands that are not defined by data alone. She explains how purpose, creativity, and culture shape meaningful connections. This talk shows how to balance analytics with authentic human storytelling. Audiences leave equipped to build brands that truly resonate.

Marketing Without Jargon

In this engaging session, Alev strips marketing back to its essence: clarity, simplicity, and meaning. She reveals how jargon often clouds strategy and communication. The talk offers practical approaches for cutting through complexity. Audiences learn how to craft messages that are clear, authentic, and impactful.

ALEV GOKCE's Biography

Alev has gained marketing, brand-building, and innovation expertise while working with highly recognized global brands. Before setting up her consulting business, Alev worked for 14 years at The Coca-Cola Company in various regional and international roles, including eight years on the global marketing team in Atlanta as Global Innovation Director, Global Brand Director, etc. Additionally, in the first years of her career, she worked in brand and regional marketing management roles for Unilever and PepsiCo Restaurants International.

Alev worked on projects in twenty-something countries on three continents, ran marketing for ten-plus countries on two continents, and lived in three different cities on two continents as an ex-pat.

She believes a multicultural and multi-functional outlook is critical for creating transformative thinking and innovation.

She has a BA in business and an MBA from Boğaziçi University, Istanbul. Alev also received an MA in Interior Design from Savannah College of Art and Design as she has been passionate about design.

Alev has been a board member of Sustainable Brands Turkey.