Born in 1968.
Studied Business Administration in Boğaziçi University, Istanbul, Turkey (1991).
After graduated in 1991, he started his professional career at Henkel’s Consumer Goods Division as a assistant product manager. He worked for Henkel for seven years and held various positions during that time: product manager on dishwashing detergents, product group manager on personal care category, strategic business unit manager on personal care unit. In 1997, He joint the strategic project management team of Danone Group’s Beverage Division. He held the responsibility of various international beverage projects including Akmina sparkling water project in Turkey. In 1999, He became the group marketing manager at Turkcell. Since 2001, He has been working as a marketing and brand consultant. He is the founder and the president of Argus Brand Development and Marketing Insight Company (www.argusmr.com)
He is a senior lecturer at Bilgi University, teaching strategic brand management in their executive MBA program and Marka Okulu.
He is one of the contributing authors of the book called ‘Markanı Ateşle’ (Boost Up Your Brand)
He is experienced on the areas of; business development, brand management, brand and marketing strategy development, consumer behavior, experiential marketing, marketing auditing and planning, product/category management, marketing, advertising, media management and creative problem solving techniques.
He is fluent in English and Turkish languages.