An Activist Career: Staying Human in the Corporate Age
The Digital Society and Human 2.0
White – Collar Lives: Always so wonderful?
This topic discusses the phenomenon known as the “Great Resignation,” where a significant number of people are leaving their jobs without securing new ones. This trend reflects deep dissatisfaction with the current corporate environment, signaling that traditional workplaces are no longer meeting employees’ needs.
Our speaker emphasizes that people seek authenticity in their professional lives—they want to show their true selves rather than adopt artificial personas required by outdated corporate cultures. The notion of “work-life balance” is challenged; instead, work should respect and integrate seamlessly with life, allowing individuals to feel accepted for who they genuinely are. Building the best workplace for the future requires companies to listen actively to their employees and create environments where authenticity and emotional comfort are prioritized. Doing so can address the root causes of widespread resignations and foster thriving corporate cultures.
How Should We Approach Sustainability?
This topic centers around the urgent need for businesses to broaden their perspective on sustainability beyond just carbon emissions. While traditionally sustainability efforts focused mainly on carbon footprints, the scope must now include a variety of interconnected issues such as waste management, water scarcity, social inequality, and the depletion of natural resources. Businesses are called upon to not only measure but actively reduce their overall environmental impact. Moreover, businesses need to embrace accountability toward the broader challenges faced by disadvantaged communities and environmental degradation.
Consumers today increasingly prefer brands that demonstrate genuine care and accountability for real-world issues, such as pollution, water crises, and social justice. Our speaker emphasizes the importance of “humanizing” brands, meaning businesses should engage with human sensitivity and show care for people and planet alike. Sustainability should be perceived as a holistic responsibility rather than a narrow climate metric. This shift represents a timely and critical opportunity for companies to build truly sustainable and accountable brands for the future, by addressing both environmental and human-centered challenges transparently and actively.