This talk sheds light on the power of creative thinking in childhood. Based on a striking study launched by NASA in the 1960s, it explains how individuals' creative problem-solving skills decline dramatically with age. It is emphasized that these abilities, which are nearly genius-level at age five, drop to as low as 2% by the age of 30 due to the education system and societal norms. This striking data serves as a reminder to participants that they must rediscover their inner “creative rocket.”
The talk approaches creativity not only as a skill but also as a return to one's authentic self from childhood. Participants are invited to reconnect with their creative potential by returning to their “five-year-old selves.” This inspiring title serves as a powerful call for individuals to produce more creative and original solutions in both their personal and professional lives.
The Power of Storytelling
This talk demonstrates the emotional impact of storytelling through a striking example. The speaker begins with a story about an ordinary pen left to him by his father, showing how this pen suddenly acquired great sentimental value. Participants form an emotional connection to both the object and the storyteller through this short story. This experience demonstrates that stories create not only information, but also meaning and connection.
The most powerful message emphasized in the speech is how the value of an object or idea increases exponentially with the story woven around it. Storytelling is not only a means of communication but also an art of persuasion and influence. The presentation offers inspiration on how brands, leaders, and organizations can strategically use this skill to create lasting impact by forming emotional connections.