Before his introduction to the coaching and consulting profession, Sami was in the technology sector. Having started as a technical expert at Nurbil Information Technology Co., Sami eventually took on sales and marketing responsibilities and then moved on to become General Manager. Sami’s contributions brought Nurbil into the top 100 technology companies in Turkey.
In 2000, Sami was one of the three idea leaders behind the business model of baskuda.com, which went on to become one of Turkey’s leading e-business companies. Sami led the merger of baskuda.com with another company. In 2004, joined Enter Professional Informatics Services as founding General Manager.
Sami was initially exposed to coaching in 2002, as part of his own personal and professional development. Having had the benefit of this positive experience, Sami decided to pursue coaching as a profession. In 2005, Sami started building his own leadership coaching and management consulting practice, taking on projects and clients individually as well as in partnership with international firms.
Sami received his initial coach instruction as a member of one of the first coach training cohorts in Turkey, and is a Master Certified Coach MCC-ICF, Assessor – ICF, NCC - Certified Ontological Coach over 7000 hours of coaching experience. Having continued his professional training and education over the years (see below for list), Sami also mentors and develops emerging coaches as an ICF accredited Mentor Coach.
Bugay, the author of Better Leaders Better Teams, an Amazon Best Seller, and ITC - Integrated Team Coaching, is awarded the Outstanding Graduate Award and Lifetime Achievement Award by Gestalt OSD Center Cleveland in 2021 for contributions to the coaching world.
Bugay is also a prelector of the School of Life founded by Alain de Botton. He was also President of the ICF Turkey Chapter between 2016 to 2018, Endeavor Turkey's mentor, and a Consultative Committee member. He is currently the director and head educator of the "I.C. Integral Coaching TM", an ICF-accredited ACTP program.