Non Executive Board Director & Board Advisor | Chair, Futurists Association
40% of Fortune 500 companies will disappear within the next decade. This is not a prophecy; it is a projection by the McKinsey Global Institute. So, what are the forces driving this transformation, and what should leaders be doing today?
My role as Chair of the Futurists Association, combined with my experience serving on the boards of global companies, continually leads me to ask one question: At the tables where we make decisions today, are we talking enough about the realities of ten years from now?
Throughout my career, I have led brands and businesses across more than 150 countries at Unilever and Beko. Today, as a Board Member and Advisor, I work alongside companies with a responsibility to anticipate the future and interpret its implications today. In this talk, I share the most tangible framework that this responsibility has shaped for me.
Gigatrends are powerful forces that will transform nearly every socioeconomic system built over centuries. But they do not operate in isolation; they interact with and amplify one another. Longevity, the transformation of work, mobility, ambient health, and digital identity - these five forces are creating a wave of systemic change affecting billions of people, while transformations that once took a century are now unfolding within a decade.
In this talk, I explore each trend, the data behind it, and how these forces reinforce one another through concrete examples.
The common multiplier across all five forces is Agentic AI. As I explore the shift from AI as an assistant to AI as a decision-maker, I show how artificial intelligence is evolving beyond a tool that simply processes data into an actor capable of operating autonomously, adapting, and learning from experience.
From art and finance to healthcare and mobility, Agentic AI is becoming both a catalyst and the backbone of transformation. My aim is not to frighten audiences, but to invite them to think systemically, remain human-centered, and understand gigatrends not as separate developments, but as an interconnected network.
I always conclude the talk with a concrete call to action. This keynote is designed especially for board members, C-suite executives, entrepreneurs, and leaders who want to start building their future today.
Key Topics Covered
- What is a gigatrend, and why can gigatrends not be considered in isolation?
- What are the Five Major Gigatrends?
- The Agentic AI Revolution: the shift from tool to autonomous decision-maker
- The interconnected network through which gigatrends and Agentic AI reinforce one another
- Strategic implications for leaders: thinking systemically, remaining human-centered, understanding data ownership, and planning for the long term
- What should leaders do to adapt and prepare?
Key Message
The best way to predict the future is to build it. Gigatrends are not evolving independently; together, they form a single interconnected and mutually reinforcing system - and the leaders who learn to read that system correctly today will be the winners of tomorrow.
Humanity 2.0: Regeneration and Longevity
We are living longer than ever before — but are we living better? The answer depends not on medicine alone, but on mindset, systems, and leadership.
In this keynote, I explore the profound societal and business shifts emerging from the longevity revolution. Drawing on my journey from burnout to regeneration, long-term interest in wellbeing and health and my lived experience across global corporate boardrooms, I paint a vision for Humanity 2.0 — a future where our extended lives become our greatest asset rather than our greatest burden.
I weave together science, strategy, and soul. I make the case that regeneration is not only a personal imperative but a leadership philosophy — one that allows individuals, teams, and organizations to thrive for the long haul. From personal health to intergenerational leadership, from resilience to sustainable innovation, I challenge audiences to move beyond lifespan to healthspan, impactspan, and legacyspan.
This keynote is especially relevant for futurists, CEOs, well-being strategists, healthcare innovators, and anyone building for a society that expects to live beyond 100.
Key Topics Covered
- Why regeneration is the new productivity
- Longevity mindset: Shifting from extractive success to sustainable growth
- Inner energy management for lifelong leadership
- Rethinking retirement, career arcs, and purpose after 50
- Building organizations that evolve with a multigenerational workforce
- Designing systems, brands, and cultures for the 100-year life
Core Message
The future of humanity and leadership is not about doing more — it's about lasting longer and living deeper. Regeneration is the engine that will power the next century of human evolution.
Regenerative Leadership — A New Leadership Paradigm
For over three decades, I've navigated the complex terrain of global business — leading in markets as diverse as Latin America, Asia, Europe, and the Middle East. I've held C-suite roles in both FMCG and durable goods, led multicultural teams of thousands, and stewarded global brands with a presence in over 150 countries. I've been at the table — and often the only woman at that table — in boardrooms and executive committees where strategy, capital, and culture are decided. I know what it means to lead at scale — and what it costs when cultures are built on burnout, bravado, and blind spots around inclusion.
At board level, I've served on publicly listed and private boards in sectors from fashion to consumer goods. I've chaired audit, governance, and sustainability committees — spaces where women's representation is still scarce, and diverse perspectives are urgently needed. I'm also proud to mentor and advocate for women moving into board roles, helping to expand the pipeline of future female directors.
But this pillar isn't just about milestones — it's about meaning. My lived experience as a female leader in patriarchal structures has shaped my core belief: that we don't need more women fitting into broken systems; we need to regenerate the system itself. Leadership must evolve — toward something more humane, inclusive, and regenerative.
Today, I speak to this shift. I challenge the myths of hustle culture. I invite women and men to step into leadership with courage, clarity, and care. I encourage organizations to build cultures where equity is not an initiative but a lived truth. And I share the hard-won wisdom of navigating global power structures while staying grounded in personal values.
This is not about leaning in harder. It's about standing up differently — and bringing others along. This is about regenerating yourself and those you lead.
Regenerative Marketing — From Extraction to Contribution
Marketing, as we've known it, is no longer enough. In an age of climate crisis, conscious consumers, AI and digital overload, the old playbooks of persuasion, performance, and profit-maximization are showing their cracks. We need a new paradigm — one that doesn't just sell products, but contributes to people, planet, and the collective good. I call this Regenerative Marketing.
This pillar is born from my lived experience leading global brands and marketing organizations, where I was accountable not just for growth, but for building meaning and trust across 150+ markets. I've seen how marketing can shape behavior at scale, but I've also seen how it can exhaust ecosystems, erode trust, and flatten culture. Regenerative marketing is my response to that — a shift from extraction to contribution, from campaigns to communities, from short-term spikes to long-term impact.
This is not about adding a sustainability message to a glossy ad. It's about designing marketing systems that give back more than they take. It's about storytelling that heals rather than manipulates. It's about activating purpose in ways that are commercially smart and societally necessary. It's about metrics that value relationships, wellbeing, and legacy — not just clicks and conversions.
I bring the lens of a global CMO, a brand strategist, a board advisor, and a futurist to this conversation. I speak to companies who want to future-proof their marketing. I advise founders and scale-ups who want to bake regeneration into their DNA. And I inspire marketers — from junior creatives to senior executives — to rediscover their role as stewards of culture, not just sellers of stuff.
Regenerative marketing is not a trend. It's a necessity. It invites us to ask: What are we putting into the world — and what does the world need from us now?
